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Ipsos Reid Public Opinion Poll
In 2008, IAF commissioned Ipsos Reid to conduct a "Poll of Public Opinions Toward Agriculture, Food and Agri-Food in BC."
The purpose of the poll was to provide industry with information about the public’s awareness of issues affecting the industry and to gauge the level of support for agriculture and agri-food across the province.
Poll of Public Opinions Toward Agriculture, Food and Agri-Food Production in BC ( 166 KB PDF)
Focus on the Future
The agriculture and agri-food industry in BC is undergoing a period of unprecedented change. How well we react to these changes will determine industry’s success in the future. With this in mind, Investment Agriculture Foundation, the BC Agriculture Council, the BC Food Processors Association and other organizations came together to commission the Focus on the Future project.
This industry-driven project wrapped up in spring 2006. The final report identifies issues important to the industry’s long-term profitability as well as five key issues and opportunities to be addressed in the short term:
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Industry Organization Capacity Building |
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Marketing Capacity Building |
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Human Resource Development |
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Innovation Technology Hub Development |
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Coordination of Programs for Branding BC Products |
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Focus on the Future: Final Report (2.35MB PDF) - Full Report
Focus on the Future: Final Report Summary (327KB PDF) - Executive Summary Only
Focus on the Future: Response to the Report (210KB PDF)
Focus on the
Future: Workshop Summary (313KB PDF)
Branding
Flowing out the Focus on the Future initiative, the BC Ministry of Agriculture provided us with $45,000 in 2006 to conduct a branding study. A steering committee has been established to oversee this project.
Branding BC Agriculture and Food Products (456KB PDF)
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